| One edition | 4 editions | |
| Coverage | 141,021 | 313,610 |
| OTS* | 141,021 | 564,084 |
| Frequency ** | 1,0 | 1,8 |
* OTS: Opportunity to see = Number of exposure opportunities. (Equivalent to the number of possible impressions)
** Number of times the same person has had the opportunity to be exposed to the content
Source: Consumer & Media '22 / 2 - Q2 (22) - MGI
One issue of Kapital is read by 141,000 people, and four issues are read by over 564,000 different people. This means that with an advertisement in 4 issues of Kapital, you get up to 564,000 exposure opportunities (equivalent to "views" digitally), and you have a frequency of 1,8.