Kapital

Kapital

Kapital meets an adult target group with a high level of education. They are well under way with their careers, have a high income and like to live in Eastern Norway. There are mostly male readers, but a third are dedicated women with a high personal income.

Gender distribution

Women
32%
Men
68%

Residence

Source: Forbruker & Media '21/2 - August(21) - MGI
Capital (Oslo and surronding area)
28%
Eastern/south/central part of Norway
31%
Western part of Norway
25%
Mid- / north of Norway
17%

Age

Source: Forbruker & Media '21/2 - August(21) - MGI
under 19 years
5%
20 - 29 years
14%
30 - 39 years
15%
40 - 49 years
14%
50 - 59 years
20%
60 - 69 years
19%
70 years +
13%

Level of education

Source: Forbruker & Media '21/2 - August(21) - MGI
Primary school
2%
High school
40%
University
58%

Personal annual income

Source: Forbruker & Media '21/2 - August(21) - MGI
0 - 270 000 NOK
22%
271 000 - 400 000 NOK
20%
401 000 - 540 000 NOK
17%
541 000 + NOK
34%

Household annual income

Source: Forbruker & Media '21/2 - August(21) - MGI
0 - 450 000 NOK
24%
451 000 - 700 000 NOK
16%
701 000 - 1 000 000 NOK
19%
1 001 000 + NOK
34%

The Decision-maker INDEX 2021. Question: Do you have a leading position, if so, what type?

Source: Forbruker & Media '21/2 - August(21) - MGI
Top manager / CEO
212
Middel manager
160
Supervisor
111
Varies
159

The Opinionleader INDEX 2021 (100 = average population in Norway)

Source: Forbruker & Media '21/2 - August(21) - MGI
Food and Drinks
175
Health
280
Clothes and shoes
188
Travel / leisure
176
Cars
303
Interior, house and home
213
Economy
408
Electronics
180
Politics and society
306
TV, radio and music equipment
201
Own profession
168

Income INDEX 2021 (100 = average population i Norway)

Source: Forbruker & Media '21/2 - August(21) - MGI
Personal annual income 571 000 + NOK
159
Household annual income 1001 000+ NOK
140