One edition 4 editions 10 editions
Coverage 137,106 303,695 441,274
OTS * 137,106 548,423 1371,058
Frequency * 1.0 1.81 3.11

 

* OTS: Opportunity to see = Number of exposure opportunities.
(Equivalent to the number of possible impressions)
* Number of times the same person has had the opportunity to be exposed to the content Source: Consumer & Media '22 / 1 - MARCH - MGI

One issue of Kapital is read by 137,000 people, and ten issues are read by over 440,000 different people. This means that with an advertisement in 10 issues of Kapital, you get up to 1,370,000 exposure opportunities (equivalent to "views" digitally), and you have a frequency of 3.11.